Nobody knows
China like you.
Nobody knows
Australia like us.
You built a great product.
You proved it works at home.
It just arrived in Australia.
But the same rules don’t apply.
Australia looks familiar. It isn’t.
Distributors operate differently.
Retailers think differently.
The media works differently.
Trust with consumers gets built differently.
What we know.
How do we help Chinese brands entering Australia?
We understand the gap between what worked at home and what works here — built specifically for Chinese brands entering Australia.
01
STRATEGIC PLANNING
Understand how people here think, choose and buy, then build everything around it.
02
CREATIVE DEVELOPMENT
Built for this audience from the brief up. Not adapted for them after the fact.
03
CELEBRITY & KOL PARTNERSHIPS
We connect brands with the Australian KOLs and celebrities Australians listen to and trust.
04
BRAND DEVELOPMENT
Adapt your brand across this country without losing what made it successful in China.
05
DIGITAL + SOCIAL
The platforms may be global but the way Australians use them isn’t.
06
PRODUCTION
AI-powered workflows and physical production capabilities, from idea to execution.
07
MEDIA PLANNING & BUYING
Know which channels carry weight across the nation and which just carry a cost.
08
PR & EVENTS
Earn attention, build credibility, and create moments Australians remember.
Why we came
together.
We believe the future belongs to companies that think globally and are understood locally.
Our experience spans working on the ground in China, Southeast Asia, Australia and beyond.
Michael MacRitchie
CO-FOUNDER
Michael knows how to turn the right partnership into commercial momentum. His work spans Shanghai boardrooms, LA talent agencies and the Australian market, connecting global brands with the people who can move them forward. 100+ partnerships. $500M+ in sales. Nike, L’Oréal, Gucci. Brad Pitt and Beyoncé. Fan Bing Bing and Daniel Craig.
Ann Wang
CO-FOUNDER
Ann knows how to make a brand work in both global and local markets. Across China, the UK and Australia, she has helped transform 30+ brands, from Blackmores and Swisse to A2 Milk and Vida Glow. She's skilled at navigating multiple markets, building brand influence, and turning challenges and opportunities into growth.
Craig Rosenthal
CO-FOUNDER
Craig knows what it takes to make an idea work across cultures. Over 20 years in advertising and creative, he has worked across Australia, Asia and China with JWT Shanghai, DDB Singapore and Saatchi & Saatchi Sydney, helping brands find the idea that travels without losing what made it powerful in the first place.
You know China.
We know Australia.
You know what you have built in China.
We know what it takes to make it in Australia.
Bring us the plan you’re taking back to head office for approval.
We’ll tell you, directly, what holds up in Australia and what doesn’t.